Water Stewardship

Water Stewardship Treating water as a human right

Few resources are as essential to people’s health and well-being as water. Our water stewardship strategy is built on the principle that clean, safe water is both an environmental goal and a basic human right. We have a responsibility and an opportunity to address water issues because it is a critical natural resource for our business — used to cultivate raw materials like cotton, consumed in the mills and laundries that manufacture our products, and used by consumers when they wash their clothes.

To help build the resilience of our company, our supply chain and the people who make our clothes, we strategically address water use in product design and manufacturing, water contamination, and education about water and sanitation.

We strive to ensure that the process of making our clothes is safe for people and communities, and we’re working directly with women to help them gain access to clean, safe water.

In recent years, decreasing availability of safe, clean water has become a significant global challenge. Since 2015, the World Economic Forum has ranked the water crisis as one of the top five global risks in terms of impact.

It affects many people: One-third of the world’s population lives in countries with poor water quality or where there is not enough water. That ratio is expected to reach two-thirds by 2025. By 2030, it is estimated that demand for clean water will exceed supply by 40%. Climate change is exacerbating the water crisis, contributing to more frequent and severe droughts, storms and floods, which affect livelihoods and increase the risk of waterborne diseases. 



Our Women + Water strategy  is focused on the intersection between our industry's significant use of water and the basic right people have to clean safe water and is targeted in three key areas: 

  1. Partnering with fabric mills and laundries to reduce manufacturing impacts (read more in our section on reducing impacts at mills)  
  2. Building awareness and educating the women who make our clothes about safe water-handling practices, and by increasing their access to safe water (read more below) 
  3. Adopting more water-efficient product design and sourcing practices (read more in our section on product sustainability)

After exceeding our 2017 goal to reduce water in manufacturing by 1 billion liters – we saved 2.4 billion liters that year – we set an ambitious new goal  in 2018 to conserve 10 billion liters of water by the end of 2020 through sustainable manufacturing practices.

These potential water savings are equivalent to the daily drinking-water needs for 5 billion people. Our primary strategy to achieve this goal is to enhance our engagement with the mills and laundries in our supply chain and use water-saving methods in the production of our clothing.

In addition, we are a signatory to the CEO Water Mandate, which enables collaboration with other companies, governments, civil society and others to address challenges related to water scarcity, quality and governance, and access to water and sanitation.

In one example, Gap Inc. has helped to reach more than 34,000 people with access to hygiene education, sanitation and clean water through a partnership with WaterAid. With a new grant, the two organizations will aim to reach an additional 20,000 people and approximately 4,000 households with access to clean water, sanitation, and hygiene education in Madhya Pradesh, India.

We are a signatory to the CEO Water Mandate.

Women and girls globally spend more than 200 million hours collecting water each day—time that could be spent earning additional income, caring for their families or getting an education. 

Our Focus on Women: Awareness, Education and Access

Of crucial importance is how water affects the people who make our clothes—roughly 80% of whom are women. These women need water to care for themselves, their families and their communities. Unfortunately, access to clean, safe water is a major challenge in many of our key sourcing countries, according to basin-level water risk mapping through WRI’s Aqueduct tool, and issues such as population growth and climate change exacerbate the crisis. In water-stressed areas, poor and marginalized communities are affected the most. In India, groundwater pollution from agricultural and industrial activities and poor sanitation represent a root cause of water-quality issues that increase health and mortality risks. In China, 80% of water from underground wells is unfit for drinking or bathing because of contamination from industry and farming.

In many parts of the world, women are largely responsible for household duties such as cooking and cleaning; they shoulder a disproportionate burden when it comes to water stress. According to UNICEF, women and girls globally spend more than 200 million hours collecting water each day—time that could be spent earning additional income, caring for their families or getting an education. Women and children also face serious health risks due to inadequate access to safe water and sanitation, which is sometimes worsened by a limited understanding of healthy hygiene practices. 

Women and water

P.A.C.E. and the USAID Women + Water Global Development Alliance

In 2014, we introduced water, sanitation and hygiene (WASH) curriculum to our P.A.C.E. program, which supports the women who make our clothes in gaining the skills and confidence to advance in work and life. With our expansion of P.A.C.E., and the goal to reach 1 million women and girls by the end of 2022, we are eager to reach even more women with effective strategies for managing water issues

In 2017, we launched a five-year collaboration with the U.S. Agency for International Development (USAID) to improve access to clean water and sanitation services for the women touched by the apparel industry. We are expanding our P.A.C.E. program in India to teach safe water-handling practices, alongside our longstanding partners CARE and the International Center for Research on Women (ICRW). We will also support access to clean water and sanitation with our partner Water.org, and we will work to manage local water resources sustainably, in partnership with the Institute for Sustainable Communities.

Our partnership with USAID is designed to support women and communities as they learn about WASH practices, while also developing leadership skills. This supports women as they take initiative to incorporate improved water infrastructure in their communities. Our partnerships take this program beyond education to provide the essential hard goods, such as toilets and filters, needed in the home and to provide neighborhoods with clean water access.

This pioneering public-private partnership aligns closely to our business and sustainability goals related to sustainable water stewardship and empowering women through our P.A.C.E. program. Through rigorous monitoring and evaluation, we will deepen our understanding of the WASH needs of women and girls in the communities where we operate and improve our ability to deliver programs that support their wellbeing. We will also learn and share best practices for WASH and water stewardship to catalyze progress across the apparel industry and beyond.


The views expressed on this website reflect the opinions of Gap Inc., and are entirely our own. They do not necessarily reflect the opinions of the U.S. Agency for International Development (USAID) or the United States Government. USAID is not responsible for the accuracy of any information supplied herein.